Pitching a product, introducing a new idea or technique, and delivering an elevator speech all share a common theme. You are trying to move people to take action based on your assertions. Fundamental principals of persuasive communication hold true across a variety of formats. We will discuss the underlying concepts and then use them in practical applications. Students will deliver brief presentations in class based on their content and some new approaches. If you have a speech or slide based presentation already made bring that for us to discuss.Â